And, on the eve of Flappy Bird going away forever, it also demonstrates how novelty can also quickly wear off. The Unexpected Number Oneįor those unfamiliar, Flappy Bird requires those playing the iOS and Android game to tap, tap, tap to keep their bird flying through a series of obstacles. The game recently shot to the top of the iTunes and Google Play charts, where it still resides as the top free app: #Flappy bird online ios series OMG! I scored 0 pts in #flapflap!!! -> Rise & Fall Of #Flapflap On Twitter Two buttons: “OK,” to open a new screen asking if you wanted to play again, and “Share,” to spread the news about your progress on Twitter, Facebook or through SMS.įor Twitter, Flappy Bird would automatically share a message like this from the iOS version: After every crash (and you crash a lot) you would get this screen: One of the key things about the game is that, until recently, it made sharing very simple. Using the #flapflap hashtag, it’s pretty easy to see just how effective that button was to spread the viral news of the game. 7, not Feb 8, even though that’s the time range stated in the text): Consider this chart from Topsy (which ends on Feb. Topsy lets you track the popularity of words on Twitter. You can see how the hashtag started picking up around January 20 then really started climbing high from January 25 onward. ![]() 7 corresponds to when the iOS version of the app was updated, to drop the share button: As more people discovered the game, the tweets with the hashtag - many of which were generated from the app’s own share button - kept going, spreading the news and a link to where it could be downloaded. However, the Android version might not have ever had a share button (I didn’t use it, but doing some checks on sharing, I don’t think it did) The slight dip on February 3 might be the result of the play button being dropped from the Android version of the app, which was updated on January 30. Losing the button might have lead to a drop as people started updating on Android. The share message might have been different earlier this month (I only started playing Flappy Bird this week, so I don’t know). If so, #flapflap might not have been used but the app URL might have been made shareable. That chart shows how often links to the iOS version of the app were shared on Twitter, with the #flapflap tweets also listed below.
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